Door to door marketing already started 1960’s and if you were born on those years you probably remember door to door salesmen coming to your house. One of them was probably the Encyclopedia salesman and the others may have been vacuum cleaner salesman, or home appliance salesmen. That is how many businesses got started.
Of course today there are very few people that show up at your door trying to sell you something, however this is one of the best marketing methods around. People are very careful about who they allow through their doors, so you can count on any conversation probably being held on the door step.
Always check with the local police or chamber of commerce on their laws and regulations for door to door marketing. Go prepared, with brochures, business cards, samples, and information packets.
If you are lucky enough to get someone to answer the door, your best bet is to be polite and tell them who you are, what your business is, where it is located, and that you are out introducing yourself to the neighborhood. Offer them a brochure, business card or information packet.
If you find that there is no one at home, leave a brochure or information packet with a business card in the door or door handle. Do not put information into the mailbox if they have any NO Junk Mail signs, and if they have a sign on there gate or door stating no hawkers, don’t bother knocking, your only going to piss them off.