Surveys could work in many different ways. One way is to send out a survey through the mail to potential customers; though this tactic might make majority of the recipients throw out the survey because they think that it is just spam mail.
Fun surveys is a creative way to hold personal surveys in public places that makes it more exciting and interesting. In high-pedestrian places you could simply ask for a few moments of people’s time or ask them to fill out a survey on paper for you. Asking questions that let you get a gaze into customers’ personalities could help you market your business towards a majority people who feel the same way about certain topics.
Offering a small gift or discount/coupon for doing this survey could also entice people more to come and take the survey.